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Studio, Andreas Johansen
Denmark’s perhabs absolutely friendliest grocery store. The Fakta-typeface is made to embody the cheerful spirit that is the key ingredient in Faktas communication – and their management-style.
The typeface has a specific emphasis on the needs of a grocery store – made with specific attention to pricetags and the letters used in Fakta’s logos. Yet the typeface carefully balanced to work as a wholesome typeface for all different uses.
The Fakta typeface is being implemented across all stores + all print and digital platforms in 2016.