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Studio, Andreas Johansen
Weiyi is a Chengdu (China) based art organization, with activities involving exhibitions, artist talks and workshops – its name roughly translates: ‘wei’ [beautiful / good] and ‘yi’ [art]. We created the visual identity for Weiyi.
When studying an art piece in a gallery – as we move around, viewing it from different from angles – our perception of it changes. Every new angle reveals differences in the objects appearance, texture and form.
We used the Chinese letter ‘wei’ [beautiful / good] as our object in focus – and created a system of graphics that illustrates how an object changes its appearance as we move around.
Photography by Cecilie Bach
Artwork on printed matter (bottom image) by Sandra Blichert Christensen and Anders Morre Pedersen / Artoteket